Virtual reality (VR) and augmented reality (AR) have ceased to be futuristic concepts to become increasingly accessible and popular technologies in our society. These advances have opened up a world of possibilities in various fields, from entertainment to medicine and education. In this blog post, we'll explore the latest advances in virtual reality and augmented reality, and how they're transforming the way we interact with the environment, offering unprecedented immersive experiences.

What is virtual reality and augmented reality?

Virtual reality is a technology that uses special devices, such as headsets or glasses, to immerse the user in a simulated digital environment, creating the sensation of being present in that environment. On the other hand, augmented reality combines virtual elements with the real environment, superimposing digital information in real time, through devices such as smartphones or smart glasses.

Virtual reality has undergone significant advances in hardware and software. Improvements in resolution and image quality are highlighted, providing a more immersive and realistic visual experience. VR headsets have also improved in comfort and ergonomics, becoming lighter and more comfortable to use. In addition, advances in interaction and motion tracking allow for a more precise and natural experience in the virtual environment.

Augmented reality has seen significant advances, driven by smartphones and wearable devices. Improvements in object detection and tracking are highlighted, allowing a more precise superimposition of virtual information on real world objects. In addition, the integration with the physical environment has improved, achieving a more precise placement of virtual objects in the real environment. Augmented reality has expanded to various areas, such as games, entertainment, medicine, architecture, marketing and education, offering more diverse applications and expanding its possibilities.